Reading sample:
This book combines existing concepts, innovative management approaches and best practices from corporate reality and shows how CSR can be used as a strategic approach in organizational development (OE). Questions of resilience, social responsibility and the sustainable development of an organization are the focus of the organizational theory discussion. Resource scarcity, climate change, demography and the financial crisis not only present companies with major challenges but are also an entrepreneurial opportunity to rethink or further develop their own business model. This volume invites you to solve current social challenges through sustainable organizational development.
Reading sample:
The issue of social responsibility is gaining importance in business and science alike. The corporate social responsibility management series assumes that the competitiveness of every company will depend on how it meets the current economic, social and ecological challenges in all business areas. In their own interest, entrepreneurs and managers are called upon to further develop their products and markets, to adapt their company’s added value to the new challenges and to strategically position their company in the new areas of CSR and sustainability. To do this, it is necessary to combine general management knowledge on CSR with individual business disciplines (e.g. finance, HR, PR, marketing etc.). This is exactly where the CSR series wants to start and to support company managers, managers of the various areas and future specialists and managers in expanding their knowledge and competence in the increasingly important field of CSR. Because only if companies generate social added value in all their actions and all areas can they continue to do business successfully in the future. The aim of this series is to link this current management discussion with the broad management knowledge of business administration. The series therefore aims to supplement the existing management approaches with new ideas and concepts, in order to set a new standard in management literature through the paradigm of sustainable management.
Reading sample:
This second, significantly expanded edition of the standard work on responsible corporate management shows innovative management approaches that positively combine economic success and social added value. 100 proven authors from all over German-speaking countries show in 80 articles the entire spectrum of responsible corporate management (“Corporate Social Responsibility – CSR”). The new edition is characterized by a modern business perspective on the topic. The focal points of the current CSR discussion are discussed in separate chapters. In particular, the integration of CSR in small and medium-sized companies, the financial sector and the topic of communication are examined in depth. The book offers unique insider knowledge, innovative management approaches and successful examples from practice. It also provides numerous tips and specific instructions on how to develop a consistent CSR strategy and how to achieve competitive advantages. The work impressively makes it clear that sustainable management is an investment in the future and opens a new paradigm in management literature that (again) connects business and society.